Little Asia KC Pop-Up
When 3 of my favorite restaurants were forced to shut down dining room operations due to the pandemic, I was ecstatic to help with a new pop-up collaboration that would support all of them. Chef/Owner of Sura Eats, Keeyoung Kim, had been long dreaming of creating a "Little Asia District" in KC featuring many different types of regional Asian cuisines, and the pandemic seemed like the perfect time to give it a try! I worked with the restaurant partners to develop the overall concept, website, and connected them with our friends at ChowNow to quickly build out an online ordering system. We partnered with Edwing Mendez, Y Pham, and Jennifer Su, to develop the identity system, and I also managed the media outreach efforts to get the word out to the community. The first pop-up sold out in just 12 minutes.
Edwing Mendez & Y Pham, Branding
Jennifer Su, Illustrations