Lifted Spirits Distillery Barrel Reserve #2 Campaign

The folks at Lifted Spirits Distillery have been doing a lot of self-reflection and exploration about the true mission behind their brand. The release of their Barrel Aged Gin was a perfect analogy for their evolution. At the core, Lifted Spirits believes that as humans, we're all complex. No single thing defines us. They embrace breaking boundaries and re-defining categories. That’s why the summer of 2020 felt like the perfect time to release their Barrel Reserve #2 Gin. It’s a multifaceted spirit that pushes the limits of the definition of gin. It’s a unique spirit that both gin-drinkers and whiskey-drinkers can agree on. And we think now is the perfect time to not only honor taking risks, but also to celebrate what brings us together.

With this campaign, we developed a series of videos celebrating KC entrepreneurs, creators, artists, and influencers who are truly breaking boundaries and pushing limits.

As part of the campaign, we developed a series of cocktail kits inspired by each community member.

Oliver J. Hughes, Videography
Alyssa Broadus, cocktail photo banner