Sohaila’s Kitchen Paratha Roll Campaign

With dining rooms temporarily closed, Sohaila’s Kitchen needed to put a summery spin on their menu with more al-fresco-friendly options. Paratha Rolls, a popular street food in Pakistan, was the perfect vessel to highlight their best-sellers (for example, butter chicken) into a handheld wrap that could be enjoyed on the go or on a picnic blanket in the park. We used this opportunity to educate folks about Pakistani culture and cuisine by developing a short video and product photography of the dish.