Lifted Spirits Distillery Guest Bartender Series
During the pandemic, Lifted Spirits Distillery’s wholesale business began to decline due to restaurant and bar closures. They wanted to find a way to increase their direct-to-consumer sales, and also support the local hospitality community. As a result, we developed the Guest Bartender Series campaign. This campaign featured one of Kansas City’s favorite local bartenders each week who developed make-at-home cocktail kits. A percentage of the proceeds went back to the participating bartender, and direct-to-consumer sales at the tasting room increased.
Oliver J. Hughes, Videography
Alyssa Broadus, cocktail photo banner
