The Tamale Kitchen Fundraiser
The Tamale Kitchen is a nonprofit initiative where revenues are reinvested in women and families who work in the kitchen. During the pandemic, their primary retail customer closed operations temporarily, therefore significantly reducing their revenue each week. I worked together with the Tamale Kitchen and the retailer, Cafe Corazon, to develop a GoFundMe campaign, PR strategy, and connected them with a corporate donor to help keep the Tamale Kitchen open and thriving. We used the funds raised to give free tamales and horchata to community members in need.
Top banner photo courtesy of Anna Petrow
